Pavle Marinkovic

Pavle Marinković is an audio branding consultant and psychologist. He graduated with honors, earning a degree in Psychology from the Pontificia Universidad Católica de Chile (Santiago, Chile), and then later obtained his Master’s degree in Film Scoring from the Escola Superior de Música de Cataluña (Barcelona, Spain). He worked at Sounditi, a pioneering audio branding firm in Madrid as a music and neuroscience consultant. He then worked at Alyze, a market research company using facial recognition software to analyze the audience’s emotional reactions to a variety of content creations (ads, movies, images, and audio). Pavle previously wrote an audio branding book titled “How to Hook Your Customer With Music: A Six-Step Evidence-Based Guide” and is spreading the word about the power of music in different domains in his newsletter “Sound Awareness.” Pavle is a violin and keyboard player, music teacher, film composer, and blogger (9x top writer at Medium). He has worked as a consultant for more than 9 years with clients from a variety of industries and different countries. He is passionate about the different facets of music which are deeply intertwined in his daily work.